Let’s play; an equal game.

This campaign wasn’t just about a new drop of sportswear — it was about standing up for something bigger. Through a bold collaboration between Hummel and Amnesty International, we set out to create visuals that champion inclusivity and human rights in sport.

The yellow of Amnesty became more than a design element — it became a visual thread throughout the campaign, tying together the message of equality regardless of skin color, gender, ethnicity, or sexual orientation.

Our job was to bring that message to life in a way that felt honest and unifying. Through photography and motion, we created a campaign that could live across Hummel’s platforms — from digital launches to in-store visuals — with a clear, human-centered voice.

This wasn’t just a fashion shoot. It was a visual statement.
And we were proud to be a part of it.