A Long-Term Creative Partnership
My collaboration with Garmin began with a brief to create Nordic-style visual content for the launch of the Descent MK2i dive computer. The goal was to produce imagery that not only highlighted the advanced features of the product, but also grounded it in the raw, cold-water diving culture of the north. As soon as I started working with their team and got hands-on with their gear, I realized this was more than just another assignment — I’d found a brand that matched my own passion for precision, functionality, and exploration.
Thankfully, the feeling was mutual.
Since then, what began as a one-off job evolved into a long-standing creative relationship spanning multiple campaigns, products, and disciplines. I’ve had the chance to produce content for several generations of Garmin’s dive lineup — from the Descent MK3i to the rugged G1 and G2 models, and most recently, the powerful X50i. But the scope has grown far beyond diving.
Together, we've explored the broader world of outdoor adventure through the Fenix multisport watches, documented wind and water with their sailing tech, and ventured into remote regions while showcasing the capabilities of the inReach satellite devices. I've even worked with Garmin's partners at the Round Denmark Race — one of the most demanding sailing challenges in Northern Europe.
“FOR BOTH YOUR WORLDS”
For the launch of the Garmin G1 dive computer, we wanted to showcase its versatility in both underwater and outdoor adventures. Shot in Norway, this film was created by myself and my partner Anders, who also played the lead roles. From mountain peaks to deep-sea dives, we captured how the G1 seamlessly adapts to every adventure, perfectly embodying the product's slogan: "For Both Your Worlds."
SPECIFICATIONS
Clients: Garmin x Kingfish
Production year: 2023
Length: 01:46
DOP: Mick Friis
Editor: Anders Aastrup
COLLABORATION THROUGH PARTNERSHIP
Beyond just shooting stills and video, my collaboration with Garmin has evolved into a deeper ambassadorship. I’ve pushed their dive computers to the limit on adventures around the world — logging over a thousand dives with the Descent series and the T1 and T2 transmitters, and wearing their wristwatches for hikes, marathons, OCRs, and mountain bike rides. Naturally, this creates a lot of opportunities for content, but more importantly, it’s given me a real understanding of the products — and of the people who use them. That connection is reflected in the way I produce content.
What makes this partnership work is how it’s built on more than just a typical brand setup. Garmin brings the gear. Kingfish brings the reach — not just as a dive store, but as a travel agency that literally gets us to the places where the stories happen. And then there’s me and my partner Anders, out there using the equipment, filming, diving, and turning it all into something people can connect with.
We create content that both Garmin and Kingfish can use — across platforms, across audiences. And because it comes from real experiences, not staged campaigns, it carries more weight. People trust it.
My role as a Garmin ambassador isn’t just about showing off new tech — it’s about giving both brands a voice that feels real and rooted in adventure. That combination of product, platform, and story is where the magic happens. Everyone brings something different to the table, and the result is stronger because of it.
OFFICIAL SPONSOR
Garmin is an official sponsor of the “Into Earth” film project.